February 28, 2011: Albuquerque 

Currently the Albuquerque Convention and Visitors Bureau (ACVB) represents much of the greater Albuquerque region as a travel destination for meetings, conventions, recreation, and leisure. The expansion of regional tourism attractions, including Native American resorts and casinos, has prompted questions regarding how the ACVB markets businesses, specifically hotels, located outside the Albuquerque lodgers tax district. The City of Albuquerque was interested in exploring whether the current marketing approach works for everyone.

The city’s current contract with ACVB instructs it to “produce a recommended resolution to the policy issues regarding ACVB’s role with non-Albuquerque lodgers tax hotels.” The recommended resolution must be submitted in June 2011. To ensure that key stakeholders had an opportunity to provide input for the development of this resolution, a one-day summit was convened to address the ways different regional stakeholders work together and identify issues, concerns, and questions about how broadly the ACVB should market the region. This report summarizes the results from the Summit on Regional Tourism: Polices and Practices held in Albuquerque, New Mexico on February 28, 2011. The 58 New Mexicans who participated in the summit represented key stakeholders in the tourism and hospitality sectors in the Albuquerque region.

Read final report below.

Reports