In advance of the 2023 local elections in New Mexico, county clerks throughout the state created public service announcements to inform New Mexico voters about the integrity of our elections.

Election officials manage our elections conscientiously according to rules and regulations. They know what it takes to maintain integrity to keep our elections safe. Below are messages from election officials from eleven county clerks’ offices as well as the office of the New Mexico Secretary of State.

Watch all 24 public service announcements by clicking on the larger image, or choose which video to watch by clicking on the individual 15-second and 30-second clips below!

Click the image above to watch all 24 PSAs from New Mexico County Clerks, the New Mexico Secretary of State and their staff!

15-Second Public Service Announcements
Naomi Maestas, Los Alamos County Clerk
Rosangela Ortiz, Chief Deputy, Bureau of Elections, Office of the Santa Fe County Clerk
Brenda Green, Union County Clerk
Betty Saavedra, Socorro County Clerk
Linda Stover, Bernalillo County Clerk
Mandi Park, Roosevelt County Clerk
Sharon Armijo, Catron County Clerk
Michelle Paz, Chief Deputy County Clerk of Socorro County
Keith Manes, Lea County Clerk
Caroline Zamora, Chief Deputy County Clerk of Doña Ana County
Dr. Amanda López Askin, Doña Ana County Clerk
Emily Burr, Voter Registration Lead, Doña Ana County Clerk’s Office
Caroline Zamora, Chief Deputy County Clerk of Doña Ana County
30-Second Public Service Announcements
Helene Crosby, Native American Election Liaison, Office of the NM Secretary of State
Sarah Archuleta, Rio Arriba County Clerk
Brenda Green, Union County Clerk
Naomi Maestas, Los Alamos County Clerk
Katharine Clark, Santa Fe County Clerk
Mandi Park, Roosevelt County Clerk
Maggie Toulouse Oliver, New Mexico Secretary of State
Linda Stover, Bernalillo County Clerk
Keith Manes, Lea County Clerk
Robyn Holmes, Otero County Clerk
Dr. Amanda López Askin, Doña Ana County Clerk

To download any of the PSAs, go to New Mexico First’s YouTube page!


Candidate Principles for Trusted Elections

In 2022, New Mexico candidates and state leaders, including former elected officials, organizations, businesses and individuals were invited to endorse the Candidate Principles for Trusted Elections. Next year, 2024 candidates will have a chance to renew their endorsement or sign on to them for the first time. This national initiative is also conducted statewide, so New Mexico candidates are featured on both a national and local website. To learn more about the 2022 effort, click here. Signups for 2024 will be available early in the year.

Candidate Principles for Trusted Elections

Honest Process. Cooperate with election officials, adhere to rules and regulations, and refrain from knowingly propagating falsehoods about the electoral process.

Civil Campaign. Encourage a peaceful election atmosphere during the pre-election, polling, counting, and post-election periods. Denounce any attempt to intimidate, harass, threaten or incite violence against opponents, their supporters, and election workers.

Secure Voting. Respect voters’ freedom to exercise their lawful rights to register and vote, free from interference, obstruction, or intimidation.

Fair Oversight. Encourage political parties and others to train poll-watchers on the election process and appropriate roles and behaviors, responsibilities, and obligations.

Trusted Outcomes. Make claims of election irregularities in accordance with the law and acknowledge the legitimacy of the outcomes after the results have been certified and all contestations decided.

New Mexico candidates, current and former elected officials, organizations, businesses and individuals were all invited to endorse the Candidate Principles in 2022. The names of those who signed on to the Candidate Principles were added to the list of national supporters.


Quick links to voter information:

NMVote.org

Vote411.org

Correcting misinformation about elections in New Mexico

The League of Women Voters of New Mexico has produced several videos to explain the voting process in our state. View a 60-second PSA on voter registration below!

Voter Information Minute – How to Register to Vote

Click here to watch the League of Women Voters’ five-minute video, “Your Vote Counts” !


This effort to build trust and confidence in our state’s elections is the outcome of the work of a network of agencies, organizations and businesses who came together to support the health of American democracy and the vibrant participation of New Mexicans in democratic processes in the state. The network, coordinated by New Mexico First, includes the New Mexico Secretary of State’s Office, the New Mexico League of Women Voters, New Mexico PBS, the New Mexico Local News Fund, Election Reformers Network, and Elliott Marketing.

This project was coordinated by New Mexico First with the generous support of The Carter Center. The partners in this project include the New Mexico Secretary of State’s Office, The League of Women Voters of New Mexico, New Mexico PBS, the New Mexico Local News Fund, Election Reformers Network and Elliott Marketing. The views expressed in the voter education videos are those of the speakers and do not necessarily reflect the views of New Mexico First, The Carter Center, or the partners engaged in the project.